2nd Healthy & Nutritional Bars Conference
 Elvivia and MaiTao
Elvivia and MaiTao are two brands of DSM Nutritional Products’ end consumer test-marketing activities, also referred to as Channel Marketing.
In Channel Marketing, certain selected product concepts containing innovative ingredients are tested in selected sales channels. The aim is to create a reference point for DSM’s traditional client base and demonstrate consumer interest for great tasting functional food products in the healthy lifestyle segment.
About DSM Nutritional Products
DSM Nutritional Products is the world’s leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of over EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. For further company information please visit www.dsmnutritionalproducts.com
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