2nd Healthy & Nutritional Bars Conference

31 January - 1 February 2008, Cologne (Germany)

Programme

Day 1

Welcome Address - Mr. Gerard Klein Essink, Managing Director, PROSOY Research & Strategy (Netherlands)

Consumers & Innovation

Trends in the European Confectionery and (Healthy) Bars Market and Consumer Perceptions of Health Foods - Mr. Walter Berthold, Manager Global Services, AC Nielsen (Germany)
The healthy and nutritional bars category is gaining a lot of attention from consumers worldwide. What are the real developments of these products and what is the importance in a broader perspective of alternatives to regular meals such as breakfast, lunch and in-between meals and meal replacement option in Europe. In this presentation you will get an update on: The category definitions of bars in Europe, market size and dynamics in various European markets, innovation, consumption patterns, health perception; what drives new categories? Consumer attitudes and perceptions related to health & meal alternatives.

How to Apply Growth Trends in Healthy Marketing - Mr. Sam Waterfall, Consultant, Healthy Marketing Team (United Kingdom)
What are the key category trends? New insights from the Health Focus European consumer surveys will be shared. How have these insights been applied by food brands? What is the relevance for these trends in relation to the traditional consumer segmentation of children, (young) adults and seniors? Case studies in bars will be discussed.

Consumer Perceptions on Health, Impact on Eating & Snacking in Europe - Mr. Marc Nieman, Client Service Director, Synovate (Netherlands)
Consumers have less and less time for taking breakfast, lunch and dinner. Meal alternatives and in-between meals are getting more popular. What are the real drivers, how can bar manufacturers and brand owners anticipate these trends and developments? What are the cultural food pattern limitations of this development?

Global New Product Development Overview in Healthy & Nutritional Bars - Mr. David Jago, Client Director, Mintel (United Kingdom)
An overview of the global trends & developments in new product introductions of healthy & nutritional bars in the past years will be presented. You will get an update on: Key product claims and attributes of new products, positioning of healthy & nutritional bars, importance of other food categories for bar product innovation, trends and developments in the European and American market.

Trends and Developments in the Healthy & Nutritional Bars Category in The United Kingdom - Mr. Paul Cartwright, Sales and Marketing Director, Halo Foods (United Kingdom)

New Developments in European Retail in the Meal Bars Category - Mr. Roel van Dam, Business Development Manager, VSI (Netherlands)
In the past years healthy & nutritional bars have gained entry in the modern retail channels. Markets have grown fast. Two years ago one of the main trends was low GI. What happened to low GI and what are the trends and developments at the moment and what is coming in the coming years? In this presentation you will learn more about: Up and down ingredient and positioning trends in the past years: what can we learn from that?, innovation areas in breakfast, lunch and in-between bars, challenges for healthy bars development, future trends and developments from a private label perspective.

The Importance of Fibre: The Revitalisation of the US Bar Market - Mr. Iwan Blankers, Commercial Manager, Sensus (The Netherlands)
The North-American bar market showed signs of stagnation in the period 2004-2006. Enrichment of bars with fibre and re-positioning these bars has led to substantial growth in market demand. What are the key learning points for European manufacturers? Which role does fibre play in health action plans of governments in Europe? Which innovations opportunities lie ahead?

Foods With a Health or Performance Benefit Claim:from Science to Claim Substantiation -
Dr. Fred Brouns, Senior Advisor Nutrition & Health, Research Fellow, Cargill R&D Center Europe (Belgium)
To be successful food bars should not only be nutritional but should also fit consumer trends and health perceptions. New Product Development aspects of nutritional bars will be discussed in the light of: Consumers perspective: Taste, convenience, indulgence, health, personal benefit, what are the benefit segments: heart health, bone health, digestive health, mental and physical performance, key developments in nutritional science: major research trends, emerging health ingredients with new ingredients targeting health and disease prevention, regulatory aspects and: The new European health, claims regulation and its impact on the market.

Day 2

Conference delegates can choose to follow the special Marketing Sessions or the Technical Sessions, which are organised in different conference rooms.

Track 1: Marketing Session - Chairman: Mr. Ton Baas, Director, Association of the Dutch Bakery & Confectionary Industry (Netherlands)

Marketing Health & Weight Management Bars in Sweden - Mr. Sigur Dur Arnesson, CEO, Scandinavia Pro Products (Sweden)
The Swedish market for bars has grown substantially in the last years. The important marketing channels for bars are (like in most European countries) the modern retail, sports clubs and food service channels. What are the key do and don’ts in marketing bars to the consumer in these channels in Sweden? Market experience from a key supplier will be shared.

Sporteff: New Growth Opportunities for Sportive People - Mr. Rik Kielman, CEO, Bernell Foods (Netherlands)
Sporteff is the startup company that designs and markets teff based nutrition. Target groups are sportsmen and people who understand that good food is related to their sports performance and their health. Teff is the basis to this line of products. This is an ancient grain from Ethiopia, that becomes increasingly known due to the extraordinary performance of Ethiopean athletes. This presentation will tell you about teff and the Sporteff products. Also you will learn about the ups and downs of a startup company that wants to conquer the market with products that are innovative and all natural.

Track 2: Technical Session - Chairman: Dr. Fred Brouns, Senior Advisor Nutrition & Health, Research Fellow, Cargill R&D Center Europe (Belgium)

Texture and Nutrition Innovations with Soya Protein Specialties for Meal and Sports Bars Mr. Eric Linn, Marketing Manager, Solae Europe (Switzerland),
Dr. Felix Johnson, Technical Director, Solae Europe (Switzerland)
Extensive research and development work have led to the creation of new soya protein nuggets. These nuggets allow bar manufacturers to increase protein levels in meal and sports bars. An overview of the market demands and technical developments will be presented.

Trends and Developments in Fruit for Meal Bars - Mr. Mattias van Uffelen, Sales Manager Europe, Taura Natural Ingredients (Belgium).
Fruit is a natural carrier for taste and health in meal bars. More and more fruit is used in 100% fruit bars and in combination with cereals in meal and sport bars in line with the increasing fruit demand. In this presentation you will be updated about: developments in application of different kinds of fruit in bars in Europe, trends in 100% fruit bars for children and adults, taste and textural developments in application of fruit ingredients and new innovative bars concepts.

Nutritional Lipids opens new Markets in Healthy and Satiety Bars - Mr. Henk Zwier, Business Development Manager Food, Lipid Nutrition (The Netherlands)
In the past decade Lipids have been qualified as “not healthy”. Many foods contain low or even zero fat, to fight overweight and reduce the risk on cardio vascular diseases. Consumers understand that they need a certain amount of “healthy lipids” in their diet. Lipid Nutrition has developed two products in the weight management market such as CLA (conjugated linoleic acid) and PinnoThin, a natural lipid supporting the feeling of satiety. With both products healthy bars can be formulated, product and formulation examples will be given.

New Nutritional and Textural Values of Whey Proteins for Sports Bars - Mrs. Dr Naomi Grant, Technical Product Manager - Food Ingredients, Volactive (United Kingdom)
Innovations in whey protein isolate products have come to the market place. Crispies based on whey offer a high nutritional value and good bite and texture. These new ingredients allow manufacturers to incorporate high levels of proteins in bars. What are the challenges ahead? How does whey compare to other proteins nutritionally and from a texture point of view? What are the health and recovery benefits of whey?

New Innovation Opportunities for a Better Health: the Collagen Case - Dr. Paul Stevens, Technical Service Manager, Rousselot N.V. (France)
A new EU health claim for collagen is underway. What are the consumer benefits and what is the basis of the scientific research? How can manufacturers position new products with collagen? How applicable is the claim for healthy & nutritional bars?

Brain Development: Concentration & Results with Omega-3 Enriched Bars - Mr. Ludo van der Wiel, Sales Manager, Ocean Nutrition (Canada)
The scientific evidence for improved brain performance of omega-3 oils is crystal clear. Consumer acceptance of Omega- 3 enriched foods globally is growing day by day. Why are bars good carriers for Omega-3? What are the technical limitations and opportunities of the various Omega-3 qualities and sources? What are the important differences between plant and fish derived Omega-3?

Reasons to be

This conference will bring the bars, health foods, bakery, confectionery and even breakfast cereals industry together for the second time. The availability of healthy & nutritional bars in various distribution channels (supermarkets, food service, health & sports clubs) has widened and the market is ready for bars with new benefits and improved taste & textures.

Multi-national companies have entered the market place. What are the growth and key success drivers in the various countries and distribution channels for meal and sport bars? How to broaden the category positioning from “regular” bars to include “healthy & nutritional bars”? What are the developments in the area of meal bars in the cereals category in i.e. the UK? Which new ingredients are available for new bar innovations? Which developments in scientific research and in the health claim arena will offer new opportunities for the category? This conference’s theme is therefore ‘Growth Opportunities for Meal and Sport bars!’

Content & Network

This conference will bring together the know-how on consumers, markets, retail channels, brands and innovations. Innovations in the field of taste, format and concept will be presented.

The conference is an excellent platform for networking in and with the bars, health foods, bakery, confectionery and even breakfast cereals industry. To improve the networking opportunities, a cocktail reception and a complimentary dinner is included for all participants of the Conference.

Target groups

• Retail Category Management
• Marketing, Sales & Brand Management
• Business Management
• New Product Development
• Research & Development
• Food Engineering
• Nutrition

Food and retail industries that can benefit from this conference include:

• Retail and Health Food Channels
• Bars Manufacturers
• Health-food Companies
• Food Ingredient Suppliers
• Food Processing and Packaging Manufacturers

10 Convincing reasons

• 2nd Healthy & Nutritional Bars Conference in Europe
• Learn from key category definitions in European countries
• Update on category drivers for growth in meal and sport bars arena
• Overview of consumer attitudes and perceptions related to health, nutrition and bars
• US and European healthy & nutritional bars markets: differences and similarities?
• New innovative ideas for product differentation & diversification
• Proven strategies and tactics for marketing bars
• Excellent industry network opportunities
• Good combination opportunity to visit ISM exhibition, 27-30 January 2008
• Learn about this fast moving industry and get to know the industry leaders

Sponsoring & Exhibition

This highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal platform to market your services and form strategic relationships through networking! Limited Sponsorship and Exhibit Opportunities are available, including:

• Distribution of Promotion Materials
• Cocktail Reception
• Dinner

To sponsor or exhibit at this conference, please contact PROSOY at +31 30 225 2060
or e-mail mcohen@prosoy.org

Conference Venue

Conference Hotel Hyatt Regency
Kennedy-Ufer 2A 50679
Cologne Germany
T: +49 (0) 221 828 1234
F: +49 (0) 221 828 1370
E: cologne@hyatt.de
I: www.cologne.regency.hyatt.com

Hyatt Regency Cologne is a luxurious cologne hotel situated on the right bank of the Rhine River. Our Hotel in Cologne Germany is within walking distance of the Kölnarena event hall and the KölnMesse trade fair and exhibition centre. Spectacular views of the Rhine, the old town and Cologne’s world-famous Cathedral (Kölner Dom). Our hotel is just a 15 minutes drive from the Cologne Airport.

Conference Hotel

• 306 Rooms & Suites
• High-Speed Internet
• Rhine River Views
• Business Centre
• Puls Fitness Club
• Valet Parking

Reservations

Room reservations should be made directly with the conference hotel T +49 (0) 221 8281 1212, please quote the booking number PY30. You will need to submit your credit card details to secure the room. A certain number of rooms is available until 30 December 2007. Hereafter, rooms will be available on availability basis and other room prices might apply.

Make your reservation as soon as possible!

Excellent combination with ISM-Cologne 2008

It’s the largest and most important sweets and biscuits fair in the world: ISM in Cologne. Every year the international sector meets to introduce, discover and discuss the latest trends, the newest products and the most up-to-dates perspectives.

The entire global market is reflected in ISM’s range of products, which is broader than that of any other comparable trade fair. All of the relevant target groups in the world of confectionery are brought together here. Small, medium-sized and market-leading suppliers make direct contact with the global trade to fulfill the needs of tomorrow’s customers with innovative ideas, creations and concepts. And that ensures a profitable future for suppliers and customers alike.
www.ism-cologne.com