Research & Strategy
Consumer and food service markets
Ingredients and raw material markets

     

in2food e-Magazine

December 2008: Issue 3


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Consumer and food service markets

Clients: food manufacturers, retail organizations, food service companies

  • Market assessments
    • Indicate market drivers and dynamics
    • Logistic and distribution opportunities and constraints
    • Players
    • Retail store checks analysis

  • Category analysis
    • Analyse market shares
    • Pricings and costs
    • Innovations
    • Brand positioning

  • Consumer product tests
    • Organize focus groups
    • Consumer analysis
    • In-home tests of existing products
    • New products or concepts

Such tests are suitable to test your product vs. competition, to test suitability for a foreign market or to assist you in further category development.