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Sport Innovation Plaza & Research Co-operations

Registration & pricing: Early bird until 15 June 2012!

Sports & Performance Nutrition 2011

Conference

Day 1 - 26 May 2011

Business Opportunities: Categories, Markets & Consumers

Morning - Plenary

Afternoon - 2 Parallel Sessions

I   - Marketing & Channels

II  - Beyond natural borders

Day 2 - 27 May 2011

III - Emerging categories

IV  - Taking science to the next level

Morning - 2 Parallel Sessions

Afternoon - Plenary

Innovation, Regulatory & Research

08.45 - 09.30

Registration & morning coffee

09.30 - 09.45

Opening by Conference Chairman - Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands)

Plenary: Business Opportunities - Categories, Markets & Consumers

09.45 - 10.20

Sport & performance nutrition in European retailing -Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands)
> European sport nutrition market overview
> Category development in Europe
> Opportunities in non-traditional channels

10.20 - 10.55

Sports nutrition: markets & consumer challenges - Mr. Gary Roethenbaugh, Managing Director, MultiSportResearch.com (United Kingdom)
> Insights into usage & attitudes to sport nutrition products
> Men vs. women demands and opportunities
> Case study: new brands

10.55 - 11.30

Morning break and networking at Sport Innovation Plaza

11.30 - 12.05

Worldwide Trends in Sport & Performance Nutrition - Mrs. Lu Ann Williams, Head of Research, Innova Market Insights (The Netherlands)
> Global trends in sports & performance nutrition
> Category developments in USA and Europe
> Case study: maximising added value in RTD

12.05 - 12.40

The power of protein - Mrs. Dr. Naomi Grant, Research Director, Maxinutrition (United Kingdom)

> Segmenting the sport categories

> Growth opportunities: cross category experience

> Case study: GSK and Maxinutrition

12.40 - 14.15

Lunch break and networking at Sport Innovation Plaza

Two sessions run in parallel. Delegates can choose for:

Session I: Marketing & Channels
Session II: Beyond Natural Borders

Session I: Marketing &Channels

Chair: Mr. Nick Morgan, Owner, SPORTS Integrated (United Kingdom)

14.15 - 14.50

The EXPERT in expert marketing, Case Study Experience – Mr. Nick Morgan, Owner, SPORTS Integrated (United Kingdom)

> Use of expert platforms by the industry

> Who are they, what do they need and want?

> How to leverage expert acceptance

14.50 - 15.25

Category management in Vitaminstore Netherlands– Mr. Pepijn Aardewijn, Category Manager, Vitaminstore (The Netherlands)
> Vitaminstore a new retail format in the healthy lifestyle market

> Insight in sports- and health supplement sales in specialized Health stores

> Translating research to customer demands

15.25 - 15.55

Afternoon break and networking at Sport Innovation Plaza

15.55 - 16.30

Product innovation with social media & word of mouth: turning a phenomenon into an innovation strategy - Mr. Willem Sodderland, Managing Director, Buzzer (Netherlands)

> Incorporating social media in product development and Word of Mouth

> Global trends & developments: relevance for sports industry

> Case study

Session II: Beyond Natural Borders

Chair: Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands)

14.15 - 14.50

Personalized Nutritional Sport Performance - Mr. Dirk Zoutewelle, founder of Bio-Communication-Therapy, Sports consultant, owner Cell Care Philosophy in Supplements, Dirk Zoutewelle Institute and Academy (Netherlands)

> Safeguarding sportperformance: a method of stabilizing athletes

> Optimizing brain performance through neurotransmitters

> Unique proposal on basic sport supplementation

14.50 - 15.25

Taking sport supplements and nutrition to the market – Mr. Peter Cleaver, General Manager, Ultralife Healthcare Ltd (UK)

> Beliefs and disbeliefs about supplements

> Reaching consumers via a multi-channel approach

> Business case of Ultralife

15.25 - 15.55

Afternoon break and networking at Sport Innovation Plaza

15.55 - 16.30

Growth of water-based protein RTD – Ms. Suzane Leser, Nutrition Manager - Lifestyle Ingredients, Volac Int. (United Kingdom)

> Recent IOC consensus statement messages to athletes

> Emerging research on protein for rehydration

> Market data on consumer demand for bottled, refreshing recovery drinks

Plenary Discussion - Business Opportunities

Chaired by Nick Morgan and Gerard Klein Essink

16.30 - 17.15

Discussions on perspectives on the market growth and opportunities

18.30

Depature for dinner in Amsterdam

Session III: Emerging categories

Chair: Mr. Nick Morgan, Owner, SPORTS Integrated (United Kingdom)

Opening by Session Chairman

09.25 - 10.00

New perspectives on energy from carbohydrates in beverage innovations -
Mrs. Dr. Antje Jungclaus, Manager Nutrition Communication, BENEO-Institute (Germany)

> Profiling what the new carbohydrate sources deliver in terms of energy and other characteristics

> Market development: where does the market of sports and energy beverages tend
to go to (major trend topics)

> Consumer research US, Germany, UK on ‘energy in different beverages’
(sports, energy, wellness beverages

10.00 - 10.35

Growth of single shot energy drinks in Europe – Mr. Scott Lutz, Director of Marketing, Viva Beverages (United Kingdom)

> Moving a US concept to Europe: a new competitive landscape

> Gettting the science into the communication

> Challenges in building the category

Morning break and networking at Sport Innovation Plaza

11.05 - 11.40

Water and sodium balance during exercise. Can we trust thirst? - Mr. Professor Dr. Mr. Stavros Kavouras, FitSN, Consulting Scienticst for GSSI

> Water: the most macro of all nutrients

> Assessing hydration status and Sodium losses during exercise

> Guidelines for fluid intake and fluid innovation

Developing (new) categories with consumer insights and scientific backing
- Mr. Greg Paul, Global Director Performance Nutrition, Solae LLC (USA)

> Category market growth and opportunities

> Meeting rehydration, recovery and nutritional challenges

> Consumer market research and responses to protein presence in bars

Session IV: Taking science to the next level

Chair: Mr. Anthony L. Almada, MSc, FISSN, CEO, GENr8, Inc. (USA) and CEO, Fein Innovations, LLC (USA)

09.25 - 10.00

Carnitine in sports nutrition - Mrs. Ulla Freitas, Scientific Marketing Nutrition, Lonza (Switzerland)

- New paradigm: L-Carnitine for exercise recovery

- Overview of intervention studies

- From science to market: product examples.

10.00 - 10.35

Performance nutrition, muscle growth & sarcopenia: where do we go from here? - Mr. Tim Ziegenfuss, Ph.D., FISSN, CSCS, President The International Society of Sports Nutrition (ISSN), and CEO of The Center for Applied Health Sciences
Division of Sports Nutrition and Exercise Science (USA)

> Applied health sciences: looking at the individual or at overall malnutrition

> Sport nutririon: good basis for concept development for the elderly?

> Market entry barriers and opportunities

Morning break and networking at Sport Innovation Plaza

Intermediate protein solutions – Mrs. Audrey Taffin, Business Development Manager, Roquette (France)

> Balanced protein nutrition and sacropenia
> Future science areas

Active and Passive Benefits from Collagen Peptides in Sports Nutrition –
Mr. Dr. Stephan Hausmanns, R&D Manager, Gelita AG (Germany)
> Scientific update: Triggering collagen production in joints to improved sport performance
> Emerging Science: Strengthening effects of collagen peptides on ligaments & tendons
> How to make use of protein fortification with collagen peptides?

Lunch break and networking at Sport Innovation Plaza

Plenary: Innovation, Regulatory & Research

Chaired by Nick Morgan and Gerard Klein Essink

14.00 - 14.30

Innovation and Intellectual Property: Challenges & Opportunities – Mr. Anthony L. Almada, MSc, FISSN, CEO, GENr8, Inc. (USA) and CEO, Fein Innovations, LLC (USA)
> How to leverage product-specific evidence through the value chain
> Intellectual property: insight, intelligence, inspiration, and resource planning
> A case study: the intersection of IP, evidence, market forces, and consumer relevance

14.30 - 15.00

Sport nutrition research: past, present, future - Mr. Dr. Luc van Loon, Professor of Physiology of Exercise, Maastricht University (The Netherlands)

> From health studies to personalised performance?

> Role of new analytical technologies

> Outlook on the future challenges

Sports Foods Regulation in the EU - Ms. Suzane Leser, Vice Chair of ESSNA (the European Specialist Sports Nutrition Alliance), Volac (United Kingdom)
> Sports Directive background and content

> Industry organisations (Associations, structure, etc.

> Options on the table to regulate sports foods and pros and cons