Sports & Performance Nutrition Conference 2009

Two day conference focussing on mainstream consumers, markets, business cases, and ingredient innovations and performance drivers for athletes and sport champions

19 & 20 November 2009, Frankfurt (Germany)

Early bird prolonged until 15 November! - Register soonest

Combine with a visit to FiEurope 2009 in Frankfurt, 17-19 November 2009 !

Questions? Contact Skip van Iersel, T: +31 30 225 2060.

High Quality Content & Excellent Industry Network

This conference will bring together the know-how on consumers, markets, retail channels, brands and innovations. The conference is an excellent platform for networking in and with the sports & performance industry. A complimentary dinner is included for all participants of the conference at a good restaurant in Frankfurt city to further stimulate informal networking and having fun while doing business!

Target Groups

This conference is designed for senior managers involved in or interested in gaining entry to the sports & performance market, including professionals involved with:

> Category management
> Marketing, sales & brand management
> Business management
> New product development
> Research & development
> Food engineering

Food and retail industries that can benefit from this conference include:

> Retail
> Brand owners, private label manufacturers, including manufacturers active in the sports, health food sector, beverages, dairy, confectionery, bars, bread, and convenience industries
> Ingredient manufacturers
> Food Processing and packaging manufacturers

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Business: Conference Set-up & Programme

Day 1 - 19 November 2009

08.15 - 09.00 Registration

09.00 - 09.15 Welcome address - Gerard Klein Essink, Managing Director, Bridge2food (Netherlands)

Session 1: Strategy, Markets and Consumers

Co-Chair: Mr. Nick Morgan, Applied Sport Science Manager, Lucozade Sport Science Academy (UK)

09.15 - 10.00 Growth of sports nutrition market in EU channels - Mr. Gary Roethenbaugh, Market Intelligence Director, Zenith International Ltd (UK)
> Insights in European ready-to-drink protein beverages markets
> Market developments in European sport (and energy) drinks markets
> Category development in ready-to-drink protein beverages in USA and Asia
> New channel developments in Europe

10.00 - 10.45 Worldwide Trends in Sport and Performance Nutrition –
Mrs. Lu Ann Williams, Head of Research, Innova Market Insights (Netherlands)
> Global trends in sports & performance nutrition
> Category developments in USA and Europe
> Innovation opportunities
> Case study

10.45 - 11.15 Refreshment break

11.15 - 12.00 New developments in the Finnish sports food market - Mr. Mika Somppi,
Key account manager, Axellus Oy (Finland)

> Finnish consumer & sport: drivers
> Category developments in past years
> Positioning of sports & performance nutrition
> Case study: Axellus brand (new introduction)

12.00 - 12.45 Development of a new integrated protein system - Mr. Tim Lawson, Sales & Marketing Director, Science in Sports (UK)
> From needs of performance nutrition to a solution
> Sciencific know-how on slow and fast proteins
> Setting up the scientific research and getting the evidence
> Case study: the Integrated Proteins System

12.45 - 14.00 Lunch for delegates and speakers

14.00 - 14.45 Sport nutrition in the Netherlands - Mr. Gert-Jan van der Weerd, Managing Director, Nutrisense (Netherlands)
> Sport and performance nutrition market in the Netherlands
> Trends & developments in various channels
> Challenges in getting positioning right from the start & category positioning
> Case study: innovation in co-operation for development of new post-sport beverages with target
group and ingredient supplier

14.45 - 15.30 Expert Recommended, Consumer Preferred - Mr. Nick Morgan, Applied Sport Science Manager, Lucozade Sport Science Academy (UK)
> Sports Nutrition in the UK - size of the opportunity
> From cutting edge to everyday relevance
> From elite sport to mainstream consumers
> The challenges in communication

15.30 - 16.00 Refreshment break

16.00 - 16.45 Trends & developments in sport nutrition in Germany - Mr. Michael Karstens, Dipl. oec. troph./Consultant Nutrition - Atlantic MultiPower (Germany)
> German consumer attitude towards sports & performance nutrition

> Market growth & communication: target groups "muscle", "body" & "active"

> Key developments in different sales channels: retail (incl. private label), sport clubs etc., internet

> Case: New product introduction

16.45 - 17.15 Plenary discussion

19.30 Conference dinner downtown Frankfurt (casual)

Day 2 - 20 November 2009

Session 2 Mainstream market & science

During this session various international cases studies and challenges will be discussed and
reviewed by market companies.
Chairman: Mr. Dr. Greg Paul, Global Performance Nutrition Director, Solae LLC (USA)

09.00 - 09.30 Balanced soy protein intake for performance - Mr. Dr. Greg Paul, Global Director Performance Nutrition, Solae LLC (USA)
> Define a “High Quality Protein”
> How protein quality is measured
> Differences between protein quality measurements and what those mean to athletes
> Current issues around determining protein quality and their implications

09.30 - 10.00 Mainstreaming the sports recovery beverage - Dr. Naomi Grant, Technical Product manager - Food Ingredients, Volac (UK)
> Role of whey in protein synthesis
> Industry review of science & research
> Growth potentials
> Future applications for whey & performance nutrition

10.00 - 10.30 Mental performance in sports - development of a new ingredient with proven benefits Dr. Cindy Gerhardt, Business development manager, DSM Food Specialties, Delft, ( Netherlands)
> Role of protein in mental health
> Safety and efficacy
> Claims
> Experience in athletes

10.30 - 11.00 Refreshment break

11.00 - 11.30 Modern energy management in sports nutrition - Revival of the GI and a new type of sugar - Dr. Stephan Hausmanns, Head of NBD & Mgmt New Ingredients, BENEO-Palatinit GmbH (Germany)
> Sugars/Sweetener overview and development
> Modern energy management & balanced energy intake
> Case study: Launching the right beverages
> New avenues & legislation

11.30 - 12.00  Tackling Supplement Contamination: A Quality Assurance Approach -

Dr Catherine Judkins, HFL Sport Science/ Informed-Sport (UK)
> Athletes & nutrition: issues with supplements and contamination
> Sources of contamination - how manufacturers can control the risk
> Athletes - what quality standards to look for when choosing a supplement

> Latest views from sports authorities

12.00 - 13.00 Lunch for speakers & delegates

Session 3        Personal Efficacy: needs and solutions

13.00 - 13.30 Sport nutrition in speed ice-skating: importance of proteins – Mr. Tjieu Maas, HAN University, Institute for Sports & Exercise Studies (Netherlands)
> Athletes & nutrition: from start to training to games
> How do diet schemes look like for different sports & atlethes
> How to relate the performance of nutrition and the athlete
> Ideas for product development of specific supplements

13.30 - 14.00 Body building: Performance with proteins - Mr. David Hawk, Fitness Consultant (USA)
> Current dietary practices among strength athletes and bodybuilders including the optimal ratio of carbohydrate, fat and protein; specific vitamin/mineral blends; blends of different proteins; specialty fats/oils; and popular dietary supplements
> How these athletes change their diets throughout the season and off-season
> Current dietary practices with scientific data
> Recommendations supported by scientific data

14.00 - 14.30 Cycling – Rabobank team: measurement of performance and food intake – Mr. Peter Res, Managing Director, Sportvoedingsadvies (Netherlands)
> Role of food in cycling
> Muscle loss & recovery: potential of fortified foods during & after exercise
> Nutrition for training adaptations or race performance individualisation of food and fluid intake
> Case study: Application of cycling experiences for consumer market

14.30 - 15.00 Refreshment break

15.00 - 15.30 Antioxidants and Athletic Performance - Mr. Dr. Karl Crawford Business Manager - Food Innovations, The New Zealand Institute for Plant and Food Research Limited (New Zealand)
> Role of antioxidants in the body and how exercise affects antioxidant needs
> Relationship between antioxidants and muscle recovery including muscle soreness
> Differences among antioxidants and identify those shown to have efficacy for athletes
> Recommendations for antioxidant intakes

15.30 - 16.00 Strategies for increasing muscle mass and strength in the elderly -
Mr. Dr. Lex B Verdijk, Department of Human Movement Sciences, Research school NUTRIM, Faculty of Health, Medicine and Life Sciences, Maastricht University (Netherlands)
> Sarcopenia: loss of muscle mass and function with aging
> Effects of food intake and physical activity on muscle tissue in young and elderly
> Techniques for studying the in vivo effects of food intake and physical activity on muscle tissue in humans
> Current status and future research potential: towards health promoting food ingredients

16.00 - Discussion & evaluation

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Research Co-operations & Project calls

Join the conference and learn more about the ongoing research and projects at various research institutes. Many opportunities exist for contract research and also for joint research projects between research (institutes) and business (manufacturing companies and ingredient companies). There are lots of opportunities to get (international) projects funded by the Dutch and EU governments. Bridge2Food wants to contribute to open innovation between various business & research in the European market, and has many links to both parties and the government to get projects funded.

The HAN has a liaison with the Dutch Olympic Sports Committee. The following research projects are under preparation. HAN welcomes companies who want to participate in further developing the project plans and co-operations.

- The role of pre- and probiotics in immune function in athletes during extreme weather conditions

Extreme weather conditions can influence immune function. Immune function is for 70% influenced by the gastro-intestinal flora. It is interesting to study the influence of pre- and probiotics on immune function.

- Functional nutrition in relation to maintaining body temperature in extreme cold

It is well known that body temperature is influenced by the environmental conditions, exercise and clothing. In which way nutrition could help maintaining body temperature is not well understood and should be studied. 

- The role of functional nutrition in relation to diminished appetite after extreme intense exercise 

Athletes can have a dimished appetite after extreme intense exercise. It is however essential that recovery of glycogenstores starts as soon as possible after exercise.

- Functional nutrition and proteins in relation to gastic and intestinal problems during sports and exercise

Gastric and intestinal problems are common in endurance sports. The latest results show that eating during exercise can reduce gastro-intestinal complaints.

- The function of proteins in relation to recovery in elite athletes

Proteins, proteinhydrolysates and amino-acids can promote recovery of muscle glycogen levels. However further research is needed in which way nutrition can alleviate muscle damage.

- Practical transfer of the nutritional needs of athletes in daily nutrition and nutritional products

Food supplements can optimize sports performance. However food supplements are not in reach of the serious competitive athlete. Therefore it is interesting to study the role of these food components in regular food.

Click here to contact us for more information about these projects prior to the conference. Contact person is Gerard Klein Essink at Bridge2Food.

!!!!! Please note that we have experienced problems with the mail server. If you have send us a mail with a request for more information, and you have not had a reaction, then please resend so that we can respond. We truly apologise for the inconvenience! Thank you for contacting us again !!!!!!

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Innovation!

Get new ideas for product development and be updated on trends & innovation and order products from the Dutch food market from the Innova Database.

Ask the experts of the Innova Database (Jeroen van Wiskerken) & Bridge2Food (Gerard Klein Essink) about trends. Send us a mail with your specific request and we will follow-up as soon as we can. You can contact us:

- to get a national, regional or global category update

- to obtain a review of new product introductions in specific countries or from specific manufacturers

- to order samples of various manufacturers from all over the world

Meanwhile, enjoy some news flashed in the area of sports & performance nutrition from our news page.

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Sponsoring & Exhibiting

This highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal platform to market your services and form strategic relationships through networking! Limited Sponsorship and Exhibit Opportunities are available, including: distribution of Promotion Materials, Cocktail Reception Lunch, Dinner.

To sponsor or exhibit at this conference, please contact Bridge2Food Europe at +31 30 225 2060 or e-mail to info@bridge2food.com.

Exhibition stand

Exhibiting at a Bridge2Food conference allows companies to promote their products or services in close proximity to the conference room during scheduled breaks:

• Stand Space for three days at the event
• Presence on Bridge2Food website: company logo, profile and a live link to your website
• Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
  • Targeted e-mail campaigns
  • Prominent position in the Delegate/Speaker pack

Drinks reception

The conference drinks reception provides attendees with an excellent environment to make new contacts and set foundations for future business meetings. Bridge2Food will make all the arrangements for this event leaving the sponsor to reap all the benefits:

• One and a half hour Drinks Reception
• Wine, soft drinks and canapés
• Stand space
• Presence on Bridge2Food website: company logo, profile and a live link to your website
• Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
  • Targeted e-mail campaigns
  • Prominent position in the Delegate/Speaker Pack

Conference Luncheon

An efficient way to target key players is to host a Bridge2Food conference luncheon. This provides sponsors with an opportunity to relax and discuss business in an elegant yet formal environment:

• Presence on Bridge2Food website: company logo, profile and live link to your website
• Promotional presence: your company's name, profile and logo to feature in the conference brochure and/or mentioned in other marketing material across a number of mediums, including:
  • Targeted e-mail campaigns
  • Prominent position in the Delegate/Speaker Pack
  • Printed Menu with company logo and profile

Lead Sponsorship

A number of Bridge2Food sponsors opt for this prime position providing serious players the ability to combine branding and networking in one package from the opportunities listed above. Contact Bridge2Food Europe at +31 30 225 2060 or e-mail to info@bridge2food.com.

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Conference Venue & Hotel

Le Méridien Parkhotel Frankfurt

Wiesenhüettenplatz 28-38

Frankfurt 60329

Germany
Phone: (49)(69) 26970

Website: LeMeridien, Frankfurt
Online reservations via: Sports & Performance Nutrition Conference.
Bridge2Food has reserved 50 rooms for this event for the nights of 19/20 November. Book your room as early as you can, since the block booking will expire mid October.
 

Enchanting guests since the beginning of the 20th century, the old-world grandeur of Le Méridien Parkhotel is wonderfully juxtaposed against the vibrant city of Frankfurt in the idyllic Wiesenhuetten-platz. The hotel offers excellent local and international cuisine at the elegant restaurant Le Parc, and the restaurant’s terrace or the summer garden Le Jardin are ideal places to unwind. Casablanca Bar offers a nostalgic ambience and live piano music. Guest rooms in the Business Wing are decorated in elegant maple wood accents with warm lighting, and in the historic Palais of Le Méridien Parkhotel Frankfurt, Art Nouveau bedrooms offer a chic contrast to the grandiose splendour of the hotel’s other wing. All 297 guestrooms offer exquisite comfort and world-class amenities.

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Conference brochure

Please click here to download your conference brochure. If you experience any problems or have any questions, please contact Skip van Iersel.

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Frankfurt (Germany)

Frankfurt am Main, the dynamic and international financial and trade fair city with the most imposing skyline in Germany. This is the image that many visitors associate with the Main metropolis. But the city in the heart of Germany and Europe can offer many other facets and contrasting variety. Near to the skyscrapers you can find cosy Ebbelwei pubs and at the heart of the bustling city centre you can find historical sights again and again. Frankfurt is not just proud of its most famous son, Johann Wolfgang von Goethe. The Kaiserdom (Cathedral) and the Paulskirche, the cradle of German democracy, are also to be found here. Interesting destinations for excursions in and around Frankfurt turn your stay into a great experience and you will love to come back.

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FiEurope 2009 also in Frankfurt (17 - 19 November, 2010)

Click here for the FiEurope website.

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Bridge2Food contact details

For any questions please feel free to contact Skip van Iersel at Bridge2Food +31 30 225 2060 and or send him an e-mail to info@bridge2food.com.

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