Welcome!

Programme

Speakers

Partnership Opportunities

Partners & Exhibitors

Venue & Hotel

Registration & pricing:
Special offer: 20% off until 27 January 2012!

Our values & aims

 

  
. sign up for in2food
     e-Magazine
 
Join
  • Unilever - PowerBar Europe - Mars - Nestlé - Nutrilife - Alpro - Atlantic Multipower - Barilla - Lonza - Solae - Nutribio - CPW - Cadbury
  • Artenay - Vitality Brands

 

Programme 2 & 3 February 2012

Designed for leaders in:

> Marketing, Sales, Business Development

> Production and Operations

> Research & Development


Benefit from:
> Plenary presentations & discussions

> Special tracks on:

    > Marketing: Getting the positioning right

    > Marketing: Growing the category
    > Operations: How to excell?

    > Development Track: Designing Healthy & Tasty Lifestyle Bars

Two workshops:

> Category Management
> Operational Excellence

 

Day 0: 1 February 2012

 

18.30 - 19.30  Welcome drink in bar Hilton Hotel (Conference hotel)

Day 1: 2 February 2012

08.30 - 09.00 Registration

09.00 - 09.15

Welcome address - Mr. Gerard Klein Essink, Managing Director, Bridge2food (The Netherlands)

Conference Chairs:
Mr. Paul Cartwright, Consultant (United Kingdom)
Gerard Klein Essink, Managing Director, Bridge2food


Market Growth & Innovations  
09.15 - 09.55

European Market growth and consumer expectations – Mr. Edward Garner, Communications Director, Kantar Worldpanel (United Kingdom)

> The European bars market in perspective

> Trends and developments: growth of subcategories

> Case study
09.55 - 10.35

Bars in the wider food arena: relevance of food trends for healthy bars - Mrs. Lu Ann Williams, Head of Research, Innova Market Insights (The Netherlands)

> Global trends in bars

> Category developments in USA and Europe

> Case study
10.35 - 11.05

Refreshment break


Retailing the category

11.05 - 11.40

Innovating in confectionery & bakery UK retail - Mr. Chris Wall, Trading Controller Food & Drink, Poundland Retail (United Kingdom)
> Discounting in the UK

> Poundland growth

> Bars in Poundland

11.40 - 12.20

Category management, bars & health: which way forward? - Mr. Julian Mellentin, CEO, New Nutrition Business (United Kindgom) 
> Finding the relevant health platform
> Turning ideas into communication

> Business case

12.20 - 14.00

Lunch for delegates and speakers


Two parallel Tracks:

- Marketing: Get the positioning right!
- Processing: How to excel in operations?

 
 

Marketing Track

Getting the positioning right!

  

Operations Track

How to excel in operations?

  Chair: Mr. Jan Cappon, Category Marketing Manager, Fonterra (Europe)   Chair: Mr. Gerard Klein Essink, Managing Director, Bridge2Food
14.00 - 14.35

Consumer understanding of needs - Ms. Karin Feenstra, Consumer & Market Insights Manager, Fonterra (Europe) (The Netherlands)
> Consumer insights
> Recovery platforms
> Concept for the elderly

 

The ingredients for real business success - Mr. Harmen Lücker, Management Consultant and leader Operational Excellence Group, BearingPoint (The Netherlands)

> Operational excellence: The mandatory basics

> What is your company maturity level?
> Cooperation the critical success factor

> Next level cooperation from Sales to Product Development
14.40 - 15.15

Women marketing – and now for something completely different..? - Mrs. Marianne van Leeuwen, Founder & CEO, Sister (The Netherlands)
> Power for the purse

> Relevance of digital media for purchase decisons
> How to connect to women? Seven do and don't ...

 

International processing trends & operational excellent – Mr. Ton Kléberg, CEO, Ravensbergen (The Netherlands)
> Operational excellence: forward?
> Relevance in the bar and snack industry
> Top 5 result areas
15.15 - 15.30

Discussion

   Discussion
15.30 – 16.00

Refreshment break

   Refreshment break
16.00 – 16.45

Category Management Workshop
Chairs: Mr Julian Mellentin, New Nutrition Business & Ms. Claire Nutall, 1 HQ Brand Agency

  

Operational Excellence Workshop Chairs: Mr. Harmen Lücker, BearingPoint & Mr. Ton Kléberg, Ravensbergen
16.50 – 17.25

Running a private label business: category management relevance -
Mr. Koen de Jong – Managing Director IPLC (The Netherlands)

> Review and forecast of developments in (food) private label in Europe

> Important growth & decline categories

> Case study
17.25 – 17.40 

Plenary Discussion
   
19.30 – 22.00 

Networking Dinner


Day 2: 3 February 2012

Two parallel Tracks & Plenary

- Marketing Track: Growing the category
- Development Track: Designing Healthy & Tasty Lifestyle Bars & Snacks

 
 

Marketing Track

Growing the category

  

Development Track

Designing Healthy & Tasty Lifestyle Bars & Snacks
  Chair: Mr. Ton Baas, Director, Dutch Association of Confectionery & Bakery Industry   Chair: Mr. Gerard Klein Essink, Managing Director, Bridge2Food
09.00 - 09.35

Finding Opportunities in the Evolving Weight Management Category - Mr. Greg Paul, Global Director Performance Nutrition, Solae LLC (USA)
> Weight management bars: what´s new?

> Market research for success: relevance of the women category

> Outlook: challenges and predictions

  

Lifestyle bars & grain snacks for all - Mr. Guillaume Colmant, Sales Manager & Ms. Gaëlle Gautier, Application Manager, Cosucra (Belgium)

> From specific needs to lifestyle trends: cross-overs & just-for-me solutions

> Nutritional and technological aspects of using protein and fibres

> Application cases
09.40 – 10.15

Vegetable bars: from idea to innovation - Mr. Heinrich Prokop, CEO, and Mr. Martin Fischl, Head of R&D, Gutscher Mühle Traismauer GmbH (Austria)
> A consumer need ...

> Technologic challenges

> Conceptualising the innovation		  

Bringing deliciously healthy innovations into the cereal bars market - Ms. Despina Ioannides, Nutrition Application Technologist & Ms. Laura Goodbrand, European Marketing Manager Nutrition, National Starch Food Ingredients (Germany)
>The market for healthy, nutritious bars in Europe

> Capitalising on EFSA claims
>Taking strategic cooperation to the next level

> Developing consumer winning products
10.15 - 10.30

Discussion

   Discussion
10.30 – 11.00 Refreshment break

  Refreshment break
11.00 - 11.35

The whole grain platform: where to go from here? - Ms. Claire Nuttall, Insight & Innovation Director, 1HQ Limited (United Kingdom) 

> Turning grain health into a business opportunity 
> Top 5 do and don’ts
> Multiple level communication platforms

  

Reduced energy bars: new insights from health research - Mr. Diederick Meyer, Research Manager, Sensus (The Netherlands)
> Reduced intake and weight management: same, same?
> The research challenge
> Health study outcomes
11.40 - 12.15

Health aspects of bio-active components in cereals - Mr. Prof. Dr. Fred Brouns, Chair "Health Food Innovation", Maastricht University (The Netherlands)
> Turning grain health into healthy ingredients

> Scientific overview

> Bringing science to market: future outlook

  

Weight Management: Creating texture in nutritional bars - Mr. Michel Flambeau, Application & Technical Support Manager,Tereos Syral (France)
> Innovative concept of chewy bars
> Proteins and fibres for satiety
> Optimising binders to manage texture and nutrition in cereal bars

12.15 - 12.30

Discussion

   Discussion
12.30 - 14.00 

Lunch for delegates and speakers
14.00 - 14.40

Turning bar and grain snack innovations into successfull trade marketing and retail launches - Mr. Pascal Camps, Managing Director, Camps Food BV (The Netherlands)

> The bars & snacks category in The Netherlands
> Getting health concepts into new products and shelf space

> Case study
14.40 - 15.15

EU Regulation of Food Formulations to Consumers – Mrs. Charlotte E.M. ter Haar, Regulatory & Food Safety Advisor, Dutch Association of Confectionery & Bakery Industry (The Netherlands)

> New labelling requirements for Europe
> Mandatory nutrition declarations
> Important future decisions

15.15– 15.30

Discussion
15.30

Closure